Social Media´s use with or without strategy

Social Media is not just as simple as probably we know when we talk about companies and for their branding. Social Media is used or it supposed to be used wisely so, that the companies take over clients’ interests in mass. To have an example, I choose a company which in my opinion uses an interesting reason and strategy in social media.

Tesla Motors

Tesla is an electric car company which now days has exceed its own profit aim and is going to produce more vehicles and other models.

Called by Greg Sieck “voice of company”, Elon Musk is a genius in marketing and promoted Tesla´s Company by using social media.

Elon Musk´s strategy was to use social media so, that Tesla will no longer need advertising for branding.

Twitter was the Musk´s strategical tool for getting in interaction with as many people as possible so, that he could “advertise” by sharing different posts about Tesla Motors Company. With more than 176k followers,

The strategy of marketing unsexly, Musk posted on Twitter an announcement which made the Tesla Company to rise its stock with more than 2 percent.

Nowadays Tesla is enjoying its successful business development growth with the power of its well-researched knowledge in electrical vehicles, but also saves huge amount of money the use of social media instead of advertising.

This example is one which made me think about the importance of using social media in profitable ways.

There are of course also less productive examples of the companies which are using social media in their loss just because they are not documented and they not have a strategy. I would like to choose in this way an example less expected which goes wrong in using social media.

McDonald´s

The most well-known restaurant chain in the world tried in January 2012 to promote its brand by engaging with the customers through Twitter. After using hashtags like #meetthefarmers and #mcdstories, McDonald´s brand received the surprising news that same hashtags were used by the Twitter users in their horror stories. Later on, the fast-food chain has admitted that their hashtags went not according to the plan.

So, make sure you learn from other mistakes and plan well your thoughts.

Gabriel