I found it difficult to find slideshows that truly interested me. I didn’t really want to focuse on just one site but rather to find a show that would’ve told for example how to use customer-created content in marketing. Since I couldn’t find anything like that, I chose a slideshow about when it is best to post content on different social media sites and another one about 5 different youtube channels that know how to utilize both youtube and sometimes another social media site to either market their content, add to it or just get their point across.
http://www.slideshare.net/TrackMaven/when-to-postslidesharepdf
http://www.slideshare.net/brianthonigman/5-youtube-marketing-lessons-from-unlikely-sources?qid=2dda3b12-e62b-4734-b819-211610b296b3&v=qf1&b=&from_search=1
The point of the first slideshow was that most companies post during the “work times” (Monday to Friday 9-18). However, that is not when people are using social media because they are also at work. Outside those times people are noticeably more likely to like, comment, share and retweet. This is why it would be much more efficient to post during the evenings and weekends. There is less competition and more people around to see! The slideshow has more in-depth information and a nice little table made of social medias and when is the best time to post on them.
Youtube
Youtube is one of the social media channels that I think companies haven’t truly “found” yet. It is easy to fall into the belief that it’s only for music videos, cats, vloggers and how-to’s. But secretly it is gaining popularity in the business world as well. I think one of the best examples of the impact of Youtube are talk shows such as the Ellen DeGeneres Show and the Tonight Show Starring Jimmy Fallon. They post clips of their shows on Youtube and they get almost as many views as the original show. This increases the spread, especially when some of the videos hit millions of views.
I chose Erin Condren again to be my video example. https://www.youtube.com/watch?v=ShNHmARsepU
In this video they are telling about the changes in their company as well as their planner. Although the video is 10 minutes long it is still entertaining to watch, mostly because the person telling about the changes is the company’s owner herself! It makes you see that there is a real living person behind the brand and you can really get the feeling that she is truly involved in the product development. She also tells how the customers have been an important part in the process by answering different surveys and sharing their opinions in social media. This is a nice touch to make the viewer feel like they respect their customers and listen to them. The atmosphere in the video is bright and bubbly and that’s what the company’s brand is all about! The sense of family and fun.
Instagram is probably the easiest example of a social media site where people can share their content and ideas. Since the whole thing is about tagging and sharing, it is perfect for commercial use! A company can easily advertise a product by posting a photo and in the description start a competition where the customers have to for example take a photo with the product, tag the company and maybe an x number of friends and use a specific hashtag to enter the competition. By doing this the product gets loads of free marketing and it doesn’t seem as intrusive because it’s the customers who are the messengers.
Even without the competition people tend to tag companies and places to their pictures if they are in them. That’s just a part of what Instagram as a social media is about.
-Viivi
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