Co-Operative visioona how we work and how we pray never to do

I'm using as a company our own co-operative Visioona. I was one of the creators of our social media sites and kept them up until january. Then the lead was in my fellow students hands. We are using Facebook and Instagram as our social media sites. We also have blog and main site. We decided to keep our social media in the "basics". Facebook was for more business like updates and instagram for the "behind the scenes" stuff. Because our main way off keeping contact to our customers was face to face contact and emails we usually handled these things outside the internet. Business to business kind of work that's easier. We did have student party Eerikin Kadun Appro where we had some discussion with the customers but it was in only one project.

Inside our company we use facebook group and whatsapp to tell what's up. Facebook is for bigger things like important meetings and such when as whatsapp might be even us as friends talking to one another.

As a way to follow our users we follow the statistics and see what people like and ignore. As we have been working just a year the results have been smaller but we have seen some behaviour that gives us hints on how to improve. I also made rules that our board went thru and gave thumbs up. We always show the update before posting it to someone in the marketing team. We have schedule that we keep up and everyone has turns posting. Also everyone is asked to tell when something interesting pops up.  We do post in good manners and respect others. We are careful to ask permission to use the pictures in our social media. We haven't had any problems in our company because we agreed on the rules also together and because double check it makes us think what is really the idea we are going for.

Social media is dangerous when used wrong. Some companies have found it out the wrong way. The hashtag is fun way to share but sometimes it should be checked out what it stands for. #WhyIStayed was used to tell story of victims in abusive relationships. Then Digiorno Pizza: #WhyIStayed You had pizza was seen as an insult. The company told they were sorry but joking with so delicate matter was seriously bad judgment. Trends aren't always meant to be made fun off. 

HMV gave every employee acces to their twitter account. Punch of unhappy workers don't make company look good. Harsh truths are sometimes too harsh and company's reactions were judged and they had to openly deal with the problem. It's wise to keep the accounts in control of group off people. We are humans and social media rules aren't always clear. In our co-operative it works because there are only 12 of us. We control it together. Bigger companies don't have that and marketing should be left to those who get paid to do it.

In the future I don't believe that social media is going anywhere. Our need to share cute cats and personal lifes might be a bit too strong. The users benefit from these medias and corporations get valid information about their consumers. It will be intresting to see what kind of laws me might have and how social media is used at the time. It might be bigger part of our working lives giving opportunities to work from home and networking thru internet. I'm very intrested in how we will use this technology and skills in the future.

-Sini