Twitter in business

There is no wonder why the United States president Obama has over 62 million followers on Twitter. Due the election he made a lot of money because of his mass influences on social media.

Twitter is a social media network which offer to its user’s huge possibilities for become better known. I took the example of Obama even though is private person, not company. But the principle is the same: influencing in mass.

Nowadays there is a lot of social media use in engaging with people and make them to like and to follow, for wining clients.

Twitter has at least two kinds of users: private person/individual user and company/organization user. About these two, I will share in few words how they use social media and what for.

Individuals target is to get better known and to receive attention for growing in personal branding. As I took the Obama´s example, he used social media Twitter for spreading words/sentences that will make people vote for him. There is nothing wrong in doing it is just personal branding and influencing in mass own objectives and goals.

Organizations and companies try to take the advantage of social media for approaching their purpose of marketing and in this way winning clients. For this purpose, companies had to make some effort for winning clients and this is not easy; that´s why before that is good to plan a bit company´s path on Twitter.

Before starting any profile making on Twitter is recommended to follow few steps and to be patient in obtaining enough knowledge before make the mass-strike.

·         First get to know other similar company´s posts and be sure that you understand why they write what they write and read also about their follower´s posts.

·         Make a plan about by which method you´ll influence and gain followers: sharing updates, making few jokes in which are planted keywords, asking people what they prefer/like…

·         Ask yourself few questions about your goals and what do you want to achieve. Get informed, discuss with others and gather knowledge about improving your impact on Twitter.

·         Manage also the Twitter resources and find out what opportunities it´s offering.

When the plan is ready and you know what kind of posts will share and publish, get started by making Twitter profile and make sure that everything that you post are quality. I mean you make sure you choose the right words, give the right information in right time, tweet not too much and not too less, learn from other mistakes. To maintain a good relation with Twitter users (future clients) it is recommended a diligent posting and communication with activity daily or often.

Using Twitter in business and being active with it, it will show the company´s success difference in short time.

-          Gabriel